Going Green…It’s not just for hippies anymore.  Green or Eco-Friendly marketing has been the wave of the past and is the wave of the future. Recycled, recyclable and organic promotional products are essential to promoting your corporate identity and social responsiblilty.

Used correctly promotional products have always been a green form of marketing. They are marketing messages targeted to a specific demographic, and they are useful for an extended period of time. I can’t really say the same thing for the flyers placed on my car or the menus for the Indian restaurant down the street that are shoved in my front door on a weekly basis (I hate curry, by the way).

Our industry has taken green to a whole new level in the past year. In 2005 it was difficult to find any truly earth friendly promtional products and the inventory availble was significantly more expensive. In 2007 there are eco responsible options in every industry catagory. Recycled Pens, Unbleached canvas totes, Biodegradable frisbees, recycled motherboard notebooks, organic apparel you name it.

Whenever there’s a trend there are imposters. Products touted as green that are really anything but. Enter Clever Advantage’s on staff Granola Girl. Granola Girl is armed with a degree in enviromental science from the prestigious Humboldt State University.  To my knowledge we are the only company in the industry to have a full time enviromental scientist on staff to ensure all the green products we sell are infact as eco-friendly as possible.  The coolest part about having Granola Girl on staff is she can tell us exactly how things are made, what thier carbon foot print is and the difference between biodegradable, corn resin, cornstarch and whatever nifty nano technolgy is on the horizon and what it means to you!

From time to time I’ll have Granola Girl do a post to share her eco-finds with you.  I’m going to find a picture of Granola Girl actually hugging a tree. I’m sure there’s one out there!

Now for some fun, high ROI Eco-Friendly Promotions we’ve put into play for some of our clients!

• Water Bottles- America’s landfills are piling up with everything from paint cans and matresses to the bottles of water we’re all addicted to buying.  Bottled water is becoming such a big problem that many cities are thinking of banning the sale of bottled water entirely. Solution: Sleek water bottles delivered to your customers with your logo encouraging them to fill up at home. The cost per impression in just one week of standard use is less than

Tags: earth friendly, earth friendly promotional products, eco-friendly advertising, eco-friendly promotional products, green marketing, green promotional products, marketing generation y